Leadership Team

Leads overall strategy and vision, transforming a multi-division enterprise into a culture-driven ecosystem that builds legacies beyond the game.

Guides the football division through recruiting, branding, and media integration, shaping athletes into national figures prepared for professional opportunity.

Leads partnership and campaign strategy, connecting athletes and brands through measurable storytelling that converts visibility into value.

Shapes creative direction and digital identity, translating complex narratives into campaigns that elevate influence and authenticity.

Drives influencer and DEI strategy, ensuring every campaign reflects inclusion, representation, and cultural resonance at every level.

Oversees all legal strategy and compliance innovation, turning complex NIL regulation into transparent frameworks that protect and empower athletes and partners alike.

Heads professional football representation, negotiating high-value contracts and building sustainable pathways that secure both financial and personal growth for athletes.

Safeguards organizational integrity through meticulous contract oversight and compliance management, ensuring every deal operates with clarity and control.

Oversees athlete experience and client relations, ensuring every engagement reflects professionalism, care, and long-term strategic value.

Leads brand research and insights, transforming data into foresight that guides innovation, decision-making, and measurable business growth.

Directs company operations and basketball initiatives with precision, uniting professional discipline and scalable systems to move athletes from potential to performance.

Designs and manages the national recruiting infrastructure, merging analytics, mentorship, and structure to cultivate elite talent pipelines.

Builds and executes large-scale events that unite athletes, brands, and audiences, turning live experiences into strategic platforms for growth.

Develops NCAA recruiting systems and verified pipelines, connecting schools, athletes, and compliance with precision and trust.