See Why | Vyro

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BRANDS

We help brands win the battle for attention.

Vyro architects end‑to‑end campaigns that plug the planet’s premier brands straight into the heartbeat of sport, turning peak fan passion into measurable business impact.

WHY PARTNERSHIPS?

The power to transform your brand.

Partnerships are a powerful way to combine efforts between your brand and a rightsholder. In a world that is changing quickly, new opportunities are needed for success. Find out more about its benefits:

Sponsorships, especially in sports, require financial commitment, but offer valuable benefits. The publicity gained can result in a significant return on investment. This lets you negotiate the measures of success required for your brand and tailor them to your needs – a task in which we can support you perfectly with our know-how.

Business relationships are the keystone of new opportunities and markets. Sponsoring sports clubs or events can help you building new business partnerships that offer a range of benefits. You establish contacts with new customer groups, while also setting your business apart from the competition. VYRO will help you find the right partners for your brand through a range of leading support services.

The emotion of sport creates long-term bonds between clubs, fans, sponsors and brands. To sustain valuable partnerships in the long term, VYRO supports clients with access to a large network of relevant stakeholders. That way you can gain new target groups and generate reach, while receiving valuable information about those groups – letting you target precisely and create long-term brand loyalty.

Balancing the brokering of new, relevant partnerships while maintaining existing ones, is an important part of a successful, authentic and future-oriented strategy. To reach as many people as possible, a large but crucially coordinated network is helpful. SPORTFIVE not only supports you in developing your brand, but can also strategically and creatively connect you with the relevant rightsholders, media platforms and fans to create and facilitate more meaningful sports partnerships.

Global sport sponsorship leader.

VYRO is a global leader in sports sponsorship marketing, here’s a quick snapshot:

$1M+

in global sponsorship marketing spend managed annually.

10+

sports in which we manage sponsorship programs and activations around the world

2

of the world’s biggest naming rights partnerships are managed by us

Our Process

Analysis Meets Strategy

Before we move, we listen. We dive deep into your brand’s DNA — dissecting your goals, challenges, audience, and competition. Then we translate insight into action. Together, we define clear objectives and craft a tailored strategy designed to reach the right people, on the right platforms, with the right message. This is where brand story meets smart execution.

Rights Selection & Acquisition

Which rightsholder is most suited to your company and your targets? We use our extensive experience to select the right partners with the optimized assets for your brand and objectives. In doing so, we rely on our unmatched experience.

Implementation and Activation

Sponsorship is most powerful when the acquired rights are also activated and integrated into existing marketing. We help to plan efficiently and create ideas, content and campaigns that excite our clients and their fans.

Success Measurement

With our team and the technical capabilities, we can measure the success of your sponsorship – which can be evaluated and optimized in real time.

Our expertise

Driving brand business across sports & entertainment.

We work with some of the largest global brands activating at the most significant events in sports and entertainment – all of which can be used to enhance the performance of our partner brands.

Multi-Sport

Vyro thrives on the global stage of the Olympic Games and multi-sport events by building high-impact partnerships between brands, media platforms, and key stakeholders. We connect culture, sport, and strategy to drive performance where the world is watching.

Football

Vyro has become a dominant force in football marketing—helping brands and rightsholders tap into the global power of the sport. We create partnerships that move fans, spark conversations, and build long-term value.

Basketball

From grassroots gyms to global arenas, Vyro activates basketball’s unmatched cultural relevance. We connect brands with players, fans, and moments that matter—crafting campaigns that live beyond the buzzer and resonate with every generation of hoop culture.

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