
BRANDS
We help brands win the battle for attention.
Vyro architects end‑to‑end campaigns that plug the planet’s premier brands straight into the heartbeat of sport, turning peak fan passion into measurable business impact.
WHY PARTNERSHIPS?
The power to transform your brand.
Partnerships are a powerful way to combine efforts between your brand and a rightsholder. In a world that is changing quickly, new opportunities are needed for success. Find out more about its benefits:
Sponsorships, especially in sports, require financial commitment, but offer valuable benefits. The publicity gained can result in a significant return on investment. This lets you negotiate the measures of success required for your brand and tailor them to your needs – a task in which we can support you perfectly with our know-how.
Global sport sponsorship leader.
VYRO is a global leader in sports sponsorship marketing, here’s a quick snapshot:
$1M+
in global sponsorship marketing spend managed annually.
10+
sports in which we manage sponsorship programs and activations around the world
2
of the world’s biggest naming rights partnerships are managed by us
Our Process
Analysis Meets Strategy
Before we move, we listen. We dive deep into your brand’s DNA — dissecting your goals, challenges, audience, and competition. Then we translate insight into action. Together, we define clear objectives and craft a tailored strategy designed to reach the right people, on the right platforms, with the right message. This is where brand story meets smart execution.
Rights Selection & Acquisition
Which rightsholder is most suited to your company and your targets? We use our extensive experience to select the right partners with the optimized assets for your brand and objectives. In doing so, we rely on our unmatched experience.
Implementation and Activation
Sponsorship is most powerful when the acquired rights are also activated and integrated into existing marketing. We help to plan efficiently and create ideas, content and campaigns that excite our clients and their fans.
Success Measurement
With our team and the technical capabilities, we can measure the success of your sponsorship – which can be evaluated and optimized in real time.
Our expertise
Driving brand business across sports & entertainment.
We work with some of the largest global brands activating at the most significant events in sports and entertainment – all of which can be used to enhance the performance of our partner brands.

Multi-Sport
Vyro thrives on the global stage of the Olympic Games and multi-sport events by building high-impact partnerships between brands, media platforms, and key stakeholders. We connect culture, sport, and strategy to drive performance where the world is watching.

Football
Vyro has become a dominant force in football marketing—helping brands and rightsholders tap into the global power of the sport. We create partnerships that move fans, spark conversations, and build long-term value.

Basketball
From grassroots gyms to global arenas, Vyro activates basketball’s unmatched cultural relevance. We connect brands with players, fans, and moments that matter—crafting campaigns that live beyond the buzzer and resonate with every generation of hoop culture.