Note 1: To calculate AVV, ASV, or AI, total the impressions for your last 10 posts and then divide by 10. IMPORTANT: if you have any major outliers (a video that did 150K views when your "typical" is 10K), exclude that entirely from the calculation so you don't throw off the average. The whole point of an average calculation is to reasonably anticipate how a FUTURE post will perform.

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Note 2: If the brand wants you to create photos or videos only and NOT post on your platform(s), simply use the "Content Repurposing" goal above as a good reference point for how to price.

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Note 3: You should basically NEVER agree to perpetual usage (forever) unless they pay you a LOT of money (at least 10X your rate)