BUSINESS
PLAYBOOK
FOR THOSE WHO REFUSE TO FAIL
At any point, if you need help or have questions, just click 'Book a Call.' Your success is our priority. Please note that calls are booked on a first-come, first-served basis, and our slots fill up quickly. Don't miss out—secure your spot today! Tell me if you think this was good or bad no matter your opinion i would love for you to leave a review (Leave a review good or bad, we would love to hear from you) or message me on instagram @mindsetjones
THE REASON FOR THIS GUIDE
Many of us entrepreneurs who struggle with:
Coming up with business ideas
Developing their business
Generating sales and
Growing it to the next level
Many of us have been building our brands for a while but haven't reaped results from our hard work. Because of this, we get confused on what we're doing wrong.
​
I've come to realize the problem. Most of us entrepreneurs have drastically......over complicated the process. ​We end up spending countless hours and dollars doing all the right things but in the wrong order.
​
Let me ask you a question. When building a home, should we opt into building the roof first? No, right? Site preparation, foundation construction and framing have to be completed first or everything else built will be in vain (like building a house on quicksand).
​
In the same way, the hard work we put into building our business will be in vain if we don't build in the proper order.
When our business is built systematically it allows our brands to be:
More Organized
More Cost Efficient
More Time Efficient
Built w/ Less Stress and Confusion
... and the result is having business that is more marketable.
It's time to stop overcomplicating the process and start building our businesses in order! It's time to get paid from the neck up vs the neck down......There's levels to entrepreneurship..welcome to the top floor!
MINDSET FIRST
Embracing Challenges
Entrepreneurship is a journey filled with challenges. Learn how to see challenges not as roadblocks but as opportunities for growth. The right mindset turns obstacles into stepping stones, making adversity a necessary part of the success story.
​
Resilience and Adaptability
The business landscape is ever-evolving. Discover the power of resilience and adaptability. A successful entrepreneur doesn't crumble under pressure but instead thrives in the face of uncertainty. Understand how to bounce back stronger and pivot when needed.
​
Learning Orientation
A growth mindset is at the heart of every successful entrepreneur. Explore the concept of continuous learning. The willingness to acquire new skills, seek knowledge, and adapt to change positions you not just as a business owner but as a perpetual student of success.
​
Positive Outlook
Optimism isn't just a personality trait; it's a strategic advantage. Uncover how maintaining a positive outlook can influence decision-making, team morale, and ultimately, the trajectory of your business. Positivity is a force multiplier in the entrepreneurial journey.
WHAT IS A BRAND?
A brand is more than just a logo. It's the whole vibe and identity your business carries. It's what people think and feel when they hear your name. A strong brand sets you apart. It's like the personality of your business, creating trust and recognition. So, in the world of e-commerce, your brand is the unique flavor that makes customers remember and choose you over others.
​
When it comes to setting up an e-commerce store, which platform should you go for?
For the best e-commerce store, Shopify or Wix are your top picks!
​
How can I discover good products to sell?
If you're into dropshipping, dive into Amazon's best sellers or scroll through TikTok for trending ads. But if you're creating a product based on your passion, make sure it's something people genuinely want or need.
​
What are the common blunders in e-commerce?
Common mistakes include choosing the wrong product, lacking patience, and not doing thorough research.
​
How should I determine my pricing strategy?
Set your prices by considering your competition and what customers find reasonable. Aim for a profit of $10-$20 per sale, depending on the vendor price.
​
Tell me about your first venture into branding.
In my first brand, I sold a product on my website for $50, with a wholesale cost of $14 (including shipping), making a $36 profit on each sale. Scaling was a breeze—selling 100 in a day meant raking in $5000 (after subtracting the vendor price).
​
Is this a time-consuming endeavor?
The time you invest does matter, but once things start rolling, your business can operate on autopilot.
​
Does it demand a substantial initial investment?
No, it doesn't require a HUGE investment. However, ensure you have enough funds for Shopify, samples, website add-ons, and marketing.
Finding A Product
Let's talk about finding the right product. The key is to cater to what people are already buying. It's not about your personal preferences; it's about meeting the demands of the market. Take a look at TikTok; it's a goldmine for trends and hot-selling items. For a head start, check out Amazon's best sellers—you'll get some solid ideas there. Jewelry, baby, and pet products are hot categories. And here's a freebie: the next top-selling product is on the house!
​
Before diving in, ask yourself a few crucial questions:
​
What am I good at that people need?
What do people love doing in my their time?
What do people often seek my help with?
These questions fall into five key categories to kickstart a business:
​
Products:
Physical (e.g., Bag of Dog treats)
Digital (e.g., Dog Training Course)
Services:
Physical (e.g., Massage)
Digital (e.g., Marketing)
Access:
Physical (e.g., Event)
Digital (e.g., Virtual Recording of Event)
Media:
Physical (e.g., Billboard)
Digital (e.g., All forms of Advertising/Marketing)
Risk:
Physical (e.g., Insurance)
Digital (e.g., Cyber Attack)
Once you've got these categories in mind, focus on your strengths, target audience, build a newsletter, and develop a cash-flowing idea. This will set you on the path to success, boss.
Finding A Vendor
When it comes to finding suppliers or vendors, websites like alibaba.com and Aliexpress are goldmines. These are Chinese wholesalers, and the prices you see on their sites are wholesale prices. You have the freedom to set your own retail prices for the products. If you spot a product and want to find it on Aliexpress, a quick picture scan is all you need. A crucial tip with AliExpress is to check how many orders a product has. If it doesn't have many orders, it might not be the best choice for selling.
​
For seamless integration with Shopify, there's an app called "DSER." This nifty tool allows you to add products directly from Aliexpress to your website, complete with pictures. It even shows the vendor's stock amount, so you'll always know what's available. When a customer buys from your site, the order goes directly to the vendor, and they handle the shipping—no need for direct contact with the vendor!
​
Aliexpress is a wholesaler website with dropshippers, while Alibaba connects you with personal wholesalers. You can even get their contact information like WhatsApp or phone numbers to work with them directly. Depending on your business, both options work great since they offer dropshipping.
Be cautious not to choose a product with too many orders; this indicates saturation. Aim for products with 100-800 orders on Aliexpress. This range suggests the product is relatively new and fresh for your marketing efforts.
​
Remember the trio: Aliexpress, Alibaba, and DSER. They've got you covered!
Contacting A Vendor
When getting in touch with a vendor, ask if they offer direct shipping services. Request their WhatsApp number and send a message expressing your interest in acquiring a sample (free sample, with shipping costs on your end).
​
Once you've settled on your product, refrain from hastily choosing the first vendor. Ensure they adhere to promised shipping times and that the product quality is exceptional. Avoid selling subpar items. Take your time; rushing this process is not advisable.
​
After finding a reliable supplier with excellent product quality and shipping, shift your focus to studying your competition. Analyze the websites and social media platforms of those selling similar products. Learn from their marketing strategies, content, and website layout. This research gives you a head start
​
The goal is to be the best of the best!
Structuring Your Business
Now that you have the business idea, It's time to make it a legal business to get PAID!
Firstly, set up your business entity and obtain an EIN.
​
Next, secure a business address and establish a business phone number, ensuring it's listed in the 411 directory.
​
Open a business bank account to manage your finances effectively.
​
Create a professional business email for official communications.
​
Obtain a DUNS number to enhance your business credibility.
​
Lastly, ensure you acquire the necessary business licenses. Each step plays a vital role in laying the foundation for your business.
Create A Website
Choose a Domain Name:
Selecting a memorable and relevant domain name is crucial. Consider using platforms like GoDaddy or Google Domains for domain registration. These platforms offer user-friendly interfaces and additional services like domain privacy.
​
Select a Hosting Provider:
Choose a reliable hosting provider for accessibility. Consider factors like speed, uptime, and support. Popular options include Bluehost, SiteGround, or HostGator. These providers offer various hosting plans suitable for different needs.
​
Choose a Website Builder:
For a user-friendly website-building experience:
​
Shopify: Ideal for e-commerce, Shopify simplifies the process of creating an online store. It provides templates, a secure checkout, and tools for managing products.
Wix: Known for its drag-and-drop interface, Wix is suitable for various types of websites. It offers a range of templates and customization options for a visually appealing site.
Design Your Website:
Create a visually appealing design with a consistent color scheme. Utilize the customization features provided by your chosen website builder.
​
Add Content:
Populate your website with relevant and engaging content. Include information about your business, products, or services. Use high-quality images and concise, compelling copy.
​
Incorporate Contact Information:
Place your contact information prominently on the website. Use a dedicated Contact Us page and include an email address, phone number, and business address if applicable.
​
Include a Call-to-Action:
Encourage visitors to take specific actions using clear and compelling CTAs. Examples include "Contact Us," "Shop Now," or "Subscribe."
​
Test Your Website:
Test your website's functionality across different browsers and devices to ensure a seamless experience for all users.
​
Want The Best Layout & Want To Maximize Website Traffic?:
If you want expert assistance in maximizing website traffic, click here to check out #1 Creative Marketing Agency . Contact them for specialized services in elevating your brand through cutting-edge marketing and advertising strategies.
THE LAUNCH
Procrastination is the arrogant assumption that God owes you another chance to do tomorrow what he gave you the chance to do today
STOP PROCRASTINATING JUST LAUNCH THE BUSINESS
In the fast-paced world of business, success favors the bold. This ebook is not about perfect plans or waiting for the stars to align; it's a call to action. "Just Launch" is not just a phrase; it's a mantra that can transform your entrepreneurial journey.
​
START • LEARN • ITERATE
Business isn't a one-shot deal; it's a continuous journey of learning. Explore the concept of Start, Learn, Iterate. Each step is a building block, and every misstep is a lesson. It's not about being flawless but about getting better with each try.
​
Experimentation > Perfectionism
Perfectionism can be a creativity killer. Dive into the mindset of embracing imperfections and the beauty of experimentation. Your journey to success is a series of experiments where each failure is a stepping stone to success.
​
Execution > Luck
Luck may play a role, but waiting for luck is a risky game. Execution, on the other hand, is within your control. Learn the art of taking charge, making decisions, and turning ideas into reality. Luck might favor the prepared, but execution ensures you're always ready.
Marketing
Top 3 Marketing Myths
Here are the marketing myths simplified and corrected:
​
-
Cheapest Price Wins? Nope! People don't always buy the cheapest thing out there. If they did, luxury brands wouldn't exist. People buy for reasons like trusting the seller, seeing the value in what they're buying, recommendations from others, and how easy it is to buy. So, make sure people trust you, see your product's value, and can buy it easily.
-
More Choices, More Sales? Wrong! Giving too many options can overwhelm customers, making them put off deciding. Keep it simple. Offer one main thing or package each time you present your product or service. Make it clear what's included without confusing them with too many choices.
-
Everyone Needs My Product? Not Really. It's a mistake to think everyone needs what you're selling. Successful selling requires knowing your potential customers well, finding a specific group (niche) that really needs your product, and then tailoring your product to meet their needs. Always test and refine based on customer feedback.
​
In short, don't just drop your prices, overwhelm with choices, or assume everyone's your customer. Understand your market, simplify choices, and target your niche.
​
The Invisible Market
Realize the untapped potential of the millions of people around the world who would love to buy what you offer if only they knew you existed. Uncover strategies to reach this invisible market and expand your reach beyond your current audience.
​
Increase Sales, Without Increasing Traffic
​
-
Improve Your Sales Message: Make your website's sales pitch better so more visitors buy from you. If you're getting 1 sale from every 200 visitors, try to get 1 sale from every 100 visitors instead.
-
Adjust Your Prices: Try raising your prices a bit. You might think lowering prices will help, but it often doesn't make up for the lower price. Find the sweet spot where you earn the most.
-
Collect Visitor Emails: If you don't get their email, you can't reach out to them after they leave your site. Having their email lets you try to sell to them again.
-
Offer Better Versions: When someone is about to buy, suggest a better version of the product for a bit more money. They might go for it since they're already interested.
-
Sell More to Current Customers: It's easier to sell more to someone who's already bought from you than to a new person. Use emails to tell them about other things you're selling.
​
Become a Person of Influence
In a world flooded with information, becoming a person of influence is the key to standing out. Uncover the strategies to build your personal brand, establish credibility, and connect with your audience on a deeper level. Influence is not just about followers; it's about genuine connections.
​
ConvertKit, Klaviyo, ActiveCampaign
Dive into the world of email marketing with a focus on three powerful tools: ConvertKit, Klaviyo, and ActiveCampaign. Understand how these platforms can automate your marketing, personalize your communication, and nurture leads effectively. Learn the art of crafting engaging email campaigns.
​
Marketing is Messaging
Shift the perspective on marketing – it's not just about selling a product but conveying a message. Explore the psychology behind effective marketing messaging. Understand how your words and brand narrative can create a lasting impact on your audience.
​
Capitalize From Back-End Sales
Firstly, back-end sales represent email marketing at its best. For success, you need a list of customers who have previously purchased from you. Back-end sales are crucial for realizing the 'lifetime value' of your customers. Once someone has had a positive experience with your product, they're likely to buy from you again. Back-end sales could account for 75-85% of your total income, highlighting the importance of this marketing strategy.
For those new to business, a back-end sale refers to any sale made to a customer who has previously purchased from you.
For instance, if a first-time buyer purchases your ebook and provides their email during the process, you can email them future promotions. Every purchase they make from these promotions counts as a back-end sale, increasing your profits.
Acquiring first-time customers consumes the majority of your marketing budget. It involves directing them to your website, encouraging them to sign up for mailings, and persuading them to buy a product. The effort, money, and energy spent in attracting these first-time customers underline the importance of back-end sales for significant profits. When a customer decides to buy from you, it's a success in establishing credibility, building a relationship, and making the first sale.
​
If your product or service comes with excellent customer service, meets promises and expectations, and offers great value, you should leverage this relationship to offer more value. Selling to existing customers is easier than acquiring new ones, as they already trust you. Focusing on your current customer base is essential, as they will constitute the bulk of your profits (75-85%).
​
To do this, you can offer another product related to their first purchase at a "Valued Customer" discount. If the subsequent product meets the same high standards as the first, further sales will be much easier to close. This strategy helps overcome the challenges of the first sale and reinforces your value to the customer with another excellent product.
​
Regarding what to sell them next, if developing a new product is too burdensome, consider joining an affiliate program. This ensures you'll never run out of products to offer, maintaining the quality and relevance to your original offerings.
​
Focusing on back-end sales, leveraging the trust and relationship established with your first sale, and continuously offering value through related products or affiliate programs are key strategies for achieving financial independence from your e-business.
​
How to Get at least 50 Visitors a Day for Free!
Every Business owner constantly looks for ways to attract free traffic to their site. After all, without visitors, there will never be any sales. So, attracting visitors to your website is the first major step in your marketing campaign. Pay-per-click search engines are highly recommended for immediate traffic. However, eBusiness owners, especially newbies, often lack the cash needed for continuous pay-per-click campaigns.
​
I have discovered a little-known traffic-generating technique that could result in more profits with minimal effort. If you're serious about your Internet business, you're likely using many products and services regularly. The $60,000 question is - do you spend time giving testimonials for these products and services? If not, you're missing out on a stream of no-cost traffic.
​
Writing testimonials is easy.
​
There's no need to claim earnings of $100,000 a year from one product. Many online are happy earning a few hundred dollars a month. Credibility is more important than inflated figures.
​
If you find a product or service helpful, give a testimonial to the website from which you purchased it. Include your full name and URL, and you're set. While there's no guarantee your testimonial will be featured, being credible and specific increases your chances.
​
Just one website could bring you 5 unique visitors daily. Though not a large number by itself, it totals 150 unique visitors monthly for one website. Imagine if you provided 10 quality testimonials to 10 different websites – that could mean 50 unique visitors daily.
​
ADDED BONUS: This strategy not only provides free traffic but also helps with link popularity with search engines, crucial for high search engine rankings.
​
Take a moment to list all the membership programs, affiliate programs, and products and services you use regularly. You'll likely find at least 10 opportunities for testimonials.
​
3 Quick Ways to Effective Testimonial Marketing:
​
-
Give powerful, credible testimonials for better publishing chances. Be specific, as specifics increase visibility.
-
Be selective with your testimonials. Offering them to every website can diminish your credibility. Only endorse products and services you genuinely find valuable.
-
Make your testimonials sell by promoting yourself with your full name and website address. Consider adding a catchy label to your name for brand identity.
​
By following these strategies, you can significantly increase your website traffic without incurring costs, all while boosting your online presence and credibility.
​
Last but not LEAST! Influencer Marketing
What is influencer marketing? Influencer marketing is a type of marketing that involves collaborating with influential people who have a large and engaged following on social media, blogs, podcasts, or other platforms. These people, known as influencers, can promote your products, services, or content to their audience, influencing their opinions, decisions, and actions. Influencer marketing can help you reach new customers, increase conversions, and improve your reputation.
​
Why does influencer marketing work? Influencer marketing is effective because people trust other people more than they trust brands. A Nielsen survey found that 92% of consumers trust recommendations from friends and family over any other form of advertising. Influencers are viewed as authentic, relatable, and knowledgeable, capable of creating engaging content that highlights your brand's value, benefits, and personality, generating word-of-mouth, social proof, and user-generated content that enhances your marketing efforts.
​
How to find the right influencers for your business? To find the right influencer for your business, in addition to considering factors such as relevance, reach, engagement, and reputation, you might explore collaboration opportunities on platforms like www.wearevyro.com, which hosts over 100 influencers. This can streamline the process of aligning with influencers whose niche and audience match your brand and target market. Utilizing such a platform allows you to efficiently search and connect with influencers, leveraging their engaged audiences and reputable content to enhance your marketing strategy.
​
How to work with influencers for your business? Working with influencers requires planning, communication, and evaluation. Start by defining your goals and setting a budget. Contact influencer managers and negotiate an agreement covering deliverables, timeline, payment, and guidelines. Provide them with the necessary resources and information, allowing creative freedom within clear expectations. Throughout the collaboration, provide feedback and support. Track and measure results using metrics like impressions, clicks, conversions, and social media analytics to evaluate the campaign's success.
​
How to scale your influencer marketing strategy? Scaling your influencer marketing strategy involves expanding your reach and impact by collaborating with more influencers across various platforms. Build long-term relationships with influencers by showing appreciation and support. Diversify your influencer portfolio and use tools like influencer marketing platforms and CRM systems to manage and optimize your campaigns efficiently, leveraging influencer marketing to achieve broader audience engagement, trust, and brand awareness.
​
The Most Powerful P's
A Brand Success Is Rated By The 10 Power P's:
​
Purpose: understanding the goal and mission and why you're volunteering to sacrifice - do it for others and complete it
​
Product: having the right solution to a problem or need
​
Plan: having the right direction towards the goal w/ a tight deadline
​
Process: having the right systems, steps, tools, and resources to operate the brand efficiently
​
People: having the right team and support system that will unite to accomplish the mission
​
Perception: having the right image, branding, and message
​
Promote: having the right marketing strategies that draw attention & sales to your brand
​
Placement: having the brand positioned in the right fertile places to the right people
​
Protection/Pivot: protecting the longevity of the brand by monitoring key stats, competition, and trends
​
Profit: having the right revenue plan that's not just bringing in money but yields high returns on investments
Followers to Fans
There's 7 stages a follower have to go through to go from a follower to a fan. Let's break down the stages:
​
Stage 1: Suspect (Fits Market)
Identify your target market, the suspects. These are the individuals who might be interested in what you offer. Understand their needs, pain points, and preferences. Your products or services should align with their expectations.
​
Stage 2: Prospect (Supplied Details)
Once you've caught their attention, move them into the prospect stage. Gather information, engage in conversations, and provide valuable content. This is about building a relationship and establishing trust.
​
Stage 3: Shopper (Purchased Something)
The transition from prospect to shopper is a crucial step. A successful sale is not just a transaction; it's the beginning of a customer relationship. Provide an excellent buying experience, exceeding their expectations.
​
Stage 4: Customer (Bought Again)
Repeat business is a sign of customer satisfaction. Keep the momentum going by delivering consistent quality and value. Offer personalized experiences and incentives to encourage repeat purchases.
​
Stage 5: Advocate (Tells Another About the Brand - Free Marketing)
When a customer becomes an advocate, they become your brand ambassadors. Word of mouth is a powerful marketing tool. Cultivate an environment where your customers are eager to share their positive experiences with others.
​
Stage 6: Member (Feels Belonging)
Create a sense of belonging among your customers. Establish a community where they feel connected to your brand and each other. This sense of community fosters loyalty and encourages long-term engagement.
​
Stage 7: Raving Fan (Sells for You)
The ultimate goal is to turn your customers into raving fans. These fans not only remain loyal but actively promote your brand. Their enthusiasm becomes a driving force in attracting new customers. Foster this loyalty through exceptional service, genuine connections, and consistently exceeding expectations.
By understanding and nurturing each stage, you can transform mere suspects into a thriving community of raving fans who not only stick around but become advocates for your brand.
Scaling to $10k+ Monthly
Congratulations!
We've reached the pinnacle of your journey – unlocking the true potential of your business. The steps ahead are transformative, propelling your venture to a minimum of $10k/month and beyond. The key to this exclusive knowledge lies in a personalized discussion. BUT tell me if you think this was good or bad no matter your opinion i would love for you to leave a review (Leave a review good or bad, we would love to hear from you) or message me on instagram @mindsetjones
​
The Power of Personalized Guidance
Imagine having a seasoned expert walk you through the precise strategies and tactics tailored to your business. It's not just about theories; it's about actionable insights specifically crafted to elevate your unique brand. This level of guidance is what separates the thriving businesses from the rest.
​
Your Invitation to Success
The door to your business transformation is a call away. Book a session with our experts, and let's delve into the specific nuances of your venture. This isn't just a call; it's an invitation to a tailored roadmap for your business success, leading you step by step towards consistent $10k+ monthly revenue.
Why You Should Start A Business
-
Flexibility. Work your own hours.
-
More spare time (eventually). Spend more time with your family and friends. But note: This is only applicable once your business is established and you have employees handling the majority of necessary responsibilities. Don’t expect to have more spare time until you reach this point. In fact, expect to have much less.
-
Call the shots. Nobody else is going to set the rules. You are.
-
Set your own deadlines. No more last-minute rushing unless you want to do it.
-
Sell how you want to sell. Online? In person? Inbound? Outbound? It’s your call.
-
Create your own environment. You can set the formality and culture of your organization.
-
Pursue your passion. You can do what makes you happy.
-
Create something from scratch. Watch your organization grow from start to finish.
-
Meet new people. Network with other entrepreneurs and professionals.
-
Build a team. You decide who to hire and bring into your company.
-
Create jobs. Improve the economy with new job opportunities.
-
Help people. Use products and services to improve people’s lives.
-
Become an expert. Learn the ropes of your industry through first-hand experience.
-
Invest in yourself. You take the risk, and you’ll gain the rewards.
-
Make more money. If you want a pay raise, you can give yourself one.
-
Financial independence. No one else is signing your paychecks.
-
Tax benefits. Write off your biggest expenses Note: while you do get to write off lots of expenses as an entrepreneur, beware the “self employment tax.”
-
New challenges every day. Find new ways to stimulate your mind.
-
Get exposed to new cultures. Discover new perspectives and approaches.
-
Discover new fields. Delve deeper into your industry.
-
Create an asset. Give yourself something sellable to hedge your bets.
-
Connect with your clients. Forge real, personal connections.
-
Delegate boring tasks. Don’t do anything you don’t want to.
-
You can stop working. Work you enjoy doing can’t be described as “work.”
-
The power to give. Have the power and flexibility to donate time or money to worthy causes.
-
Get involved in the community. Participate actively in your neighborhood and region.
-
Improve your industry. Push your industry forward with new innovations and ideas.
-
Get a mentor. Meet valuable, insightful mentors and learn from them.
-
Become a mentor. Take your own knowledge and experience, and mentor someone else.
-
Learn new skills. Branch out in new departments.
-
Attend new classes and seminars. Constantly refine your skillset and stay updated.
-
Have a big office. If you want the biggest office in your workplace, it’s yours.
-
Work from anywhere. Work from home, an office or a beach if you so choose.
-
Have the option for multiple ventures. Start another business when you’re done with this one.
-
Gain entrepreneurial experience. Being an entrepreneur makes you a better professional in almost any position.
-
Get recognized. Start earning name recognition and build a reputation.
-
Get things done faster. Set your own efficiency rates.
-
Build a personal brand. Take the time to develop your personal brand, and tie it into your business’s.
-
Get more creative. Create your own opportunities and your own solutions.
-
Inspire others. Serve as an example for other people to follow their dreams.
-
Reduce your commute. Find an office space closer to your home.
-
Have more job stability. Never worry about being laid off or fired.
-
Find pride and fulfillment. Finally start taking pride in the work you’re doing.
-
Reach your dreams. If you’ve ever dreamed of being wildly successful, this is your chance.
-
Learn to embrace failure. Even if you fail, you’ll walk away with new skills and more experience you never had before.
-
Have a great story to tell. It will be a fun story for your grandchildren one day, win or lose.
-
Leave something behind. Pass the business down to your children and grandchildren.
-
Change the world. It may seem like a lofty goal for you right now, but your business really could change the world.
-
Resources are plentiful. With the dominance of the Internet, it’s easier than ever to find resources you need, including startup capital, loans, grants and even mentors.
Why Am I Not Getting Sales
​We need to first would evaluate the possible reasons we might be struggling with sales
​
-
Wrong Product: Understand if your product resonates with your target audience. It's not just about what you're selling but how well it aligns with the needs and desires of your customers.
-
Wrong People: Ensure that your marketing efforts are reaching the right audience. Tailor your approach to connect with those who genuinely need and appreciate your product.
-
Wrong Time: Timing is everything. Evaluate if the market is ready for your offering or if external factors are affecting your sales cycle.
-
Wrong Place: Consider the distribution channels. Are you reaching your customers where they are most likely to make a purchase?
-
Wrong Messaging: Your message should be clear, compelling, and relevant. Ensure your communication aligns with your audience's needs and preferences.
-
Wrong Seller: Assess the effectiveness of your sales team. Do they understand the product, the market, and the customer?
-
Wrong Buyer: Verify if you're targeting the right customer segments. Tailor your marketing to attract those who are most likely to convert.
-
Wrong Price: Price is a significant factor. Check if your pricing strategy aligns with the perceived value of your product in the market.
-
No Tests and Measurements: Implement a system to test different strategies and measure their effectiveness. A data-driven approach allows for informed decision-making.
-
No Launch Plans: A successful launch doesn't happen by chance. Develop a detailed launch plan that outlines your goals, strategies, and tactics.
-
No Trust: Trust is the foundation of any successful business. Evaluate if your brand and products are instilling confidence in your audience.
-
No Incentives: Consider whether you're offering incentives for your customers to make a purchase. Incentives can be powerful motivators.
-
No Emails and Follow-Ups: Establish and maintain communication with your audience. Email campaigns and follow-ups keep your brand top-of-mind.
-
No Research: Stay informed about market trends, customer preferences, and industry developments. Research forms the basis for strategic decisions.
-
No Deadlines: Set realistic deadlines for your goals and milestones. Deadlines create a sense of urgency and accountability.
-
No Goals and Milestones: Define clear goals and milestones for your business. They provide direction and benchmarks for success.
-
No Consistency: Consistency builds trust. Evaluate if your brand messaging, quality, and customer experience are consistent across all touchpoints.
-
No Why: Clearly articulate the purpose and mission behind your business. Customers are more likely to connect with brands that have a compelling "why."
-
No System: Establish efficient systems and processes to streamline operations. A well-defined system ensures smooth execution.
-
No Visibility: If your target audience can't find you, they can't buy from you. Assess your visibility across various platforms and channels.
-
No Consequences: Understand the consequences of inaction. What happens if you don't address these sales challenges? Consequences can be powerful motivators for change.
-
By addressing these factors, you lay the groundwork for a successful launch that not only overcomes current sales challenges but also positions your business for sustained growth.
Why Your Family Won't Support You
6 reasons are:
-
🔑THEY DON'T KNOW HOW TO SUPPORT.
Sometimes it’s not that your friends and family don’t WANT to help you, but they really don’t understand how. You haven’t clearly communicated what you need from them. It may seem completely simple to you, but your family and friends might not understand what you do or what they can do to support you other than say that they’re proud of you. It’s our job to supply our friends and family with the tools they need to support us. (E.g. biz cards)
. -
🔑THEY HAVE SUPPORTED YOU BEFORE.
An obligatory purchase may not come with long term support because they have checked you off of their “to do” list. You may want them to do more, but there may not be “more” that they’re willing to do. Especially for us serial entrepreneurs. Your cousins have allowed you to organize their closets, bought your shirts and purchased your sugar skin scrubs. They have purchased a waist trainer, Tupperware and those vitamins that you were selling that was supposed to grow their hair in 30 days, but 30 days later you were no longer selling the vitamins. Now they’re ready to tap out. I get it NOW you’ve found your thing, but they supported those other things. we can’t forget that.
. -
🔑THEY ONLY TRUST CELEBRITY OR HIGH PROFILE BUSINESSES.
I admit this is a soft spot , but I get it. Ordinary Kathy can have a vision board party but when a House Wife Of Atlanta or Beverly Hills has a vision board party…even If she has no idea what she’s doing…there’s a possibility of being seen. There’s a big crowd. It’s at a nicer location. Bells,whistle, lights I get it. Some people will only spend money with people that are already successful. Keep grinding. Your cousin will be asking for front row seats when the concerts start selling out.
-
🔑THERE'S NOTHING IN IT FOR THEM. For a multitude of reasons ranging from selfishness to limited time, some people will only give when they’re getting. They will only support when they see an immediate benefit. So don’t despair when you see your bro shouting out everyone else’s business on social media, but never mentioning yours. The best way to encourage some people to support you is through the hopes of getting something in return. Set up an affiliate or referral program. Develop a contest of sorts. It may not be that your family member supports other businesses more than yours. It might simply be that he supports himself more than your business.
-
🔑SOME DON'T WANT TO SEE YOU BE GREAT. I think this is what most people assume first, but I honestly don’t think this is as common as we think it is. I think it’s highly more likely that they don’t know, don’t show or don’t care about…wait…I didn’t write that line. My bad! I meant to say I think it’s more likely that they don’t see how hard you’re working, they don’t know how to support you or you’ve already run up your tab of support. With that said…you will have a hater or two on your journey to success. There will be a person or two that simply does not want to see you win. We’ve all got that one cousin…she never really did like you…but then you’ve always known that. Why would she support your nail salon?
-
🔑YOU'RE NOT HOT YET. Here’s a tough pill to swallow, but it’s worth tasting. Sometimes your family is not hanging your flyers or passing out your business cards because you haven’t impressed them yet. We all have to start somewhere and sometimes where you start and where you need to be to get public support have some distance between them. We all have to grow. Some people are very particular about who they endorse. I only publicly endorse those who I believe in. My word means that much to me. So I may not share your special on Instagram, but I may support you financially or with a free coaching session. If you’re not getting the public support that you want you may need to examine your product or service.
​
Thinking about the various reasons your family and friends don’t support you can be a humbling…even gut punching experience, but it helps put things into perspective. I think for me the most important thing to remember is that they don’t have to support you. Being blood or even liking your company does not obligate me to support you professionally. If you are constantly relying on your family to be your primary customers then you’re being lazy. All of us business owners need to do an assessment of our ideal customer base. We need to know their demographics, needs and wants and then we need a plan for pursuing that customer.
Four Quadrants of Business
Robert Kiyosaki's 4 Quadrants: The business world is made up of largely 4 types of people. Take a good look at this graphic and you'll see (E) and (S) are on the left side of the quadrant while (B) and (I) are on the right side of the quadrant.
.
WHATS INTERESTING IS....
.
Only about 10% of the world’s population are on the right side of the quadrant and they control about 90% of the world’s wealth
.
During my journey of entrepreneurship I've advised to start from #Level E an Employee! I was one that type of person to say "I don't need a "real job", "I can do this on my own."
.
BUT
.
as I matured, I realized how I was missed the core fundamental values of having a 9-5. One being, structure! When you have a 9-5 you see structure. It's set up for you to clock into work, show organization and productivity. You learn to respect someone above you, listen to directions and work with others. When you go into business out the gate with the independent "f*** a 9-5" mentality you don't develop those structured skills needed to sustain & grow a real business.
​
To move from the left side to the right side, we need to first, decide whether we are interested in financial freedom & stepping outside our comfort zone.
.
Interestingly, many of the skills required to be successful as a Business Owner (B) or Investor (I) are not taught in school. In fact it’s crucial to understand that many of the successful businessmen (Jay-Z, Steve Jobs, Bill Gates, Thomas Edison, etc) left school early but got their real education in the business world. WHY? because most successful business owners are super:
​
-
🔑Curious
-
🔑Knowledge-thirsty and
-
🔑Uncompromising in the pursuit of their goals.
-
🔑They chose to learn through mentors; They read voraciously
-
🔑Attend training courses and educational seminars converting this knowledge into action.
​
Like I always say the reason why so many people are not part of the 10% is because they never gave it a thought. What side of the quadrant are you? And what part of the quadrant will you rather be? Appreciate you for reading like, share and tag a friends . Thanks