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What is Influencer Marketing?

Influencer Marketing is an advertising medium that utilises social media personalities to help promote your product/service. Influencers can cover almost any vertical and there’s a fit for every genre of brand.

Why Influencer Marketing?

As well as being the most preferred medium for marketers in 2020, influencer marketing is the new and effective solution to your marketing needs. Businesses making an approximate $5 for every $1 spent as consumers are far more likely to listen to advice from an influencer.

But what makes an Influencer?

An influencer is any social media personality. Are you an influencer? Maybe! However, we tend to separate influencers into 4 categories: Nano (a following of under 1,000); Micro (a following between 1,000 and 100,000); Macro (a following between 100,000 and 1 million); Mega (a following of over 1 million). These can all be mixed and matched to suit your exact campaign needs.

The difficulties?

It’s hard to find the right influencers for your brand, that’s where we come in. We know the space, we know the influencers and we’d love to get to know your brand. So say hello! We’re always eager to help.


What is NIL?

NIL allows college athletes to earn money by promoting products, services, or brands through their social media platforms, appearances, or endorsements. It's essentially a way for them to monetize their popularity and influence.

Why NIL?

NIL provides college athletes with the opportunity to capitalize on their fame and reach. By partnering with brands or promoting products, they can earn income while still pursuing their athletic careers. This is especially significant because many college athletes come from backgrounds where additional income can be crucial.

What makes an NIL Influencer?

An NIL influencer is a college athlete who has a following on social media platforms. Similar to traditional influencers, they can range from those with a small following (Nano) to those with a massive following (Mega). The size of their following often determines their earning potential and the types of opportunities they receive.

The Challenges?

One of the main challenges with NIL is navigating the complex landscape of endorsements, sponsorships, and brand partnerships. Many college athletes may not have experience in negotiating contracts or understanding the legal implications of their endorsements. Additionally, there's a risk of conflicts of interest with their collegiate teams or NCAA regulations.

Overall, NIL opens up new opportunities for college athletes to monetize their personal brand, but it also comes with challenges that require careful navigation and management.

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